STRATEGI PENGEMBANGAN USAHA JASA BOGA DI KECAMATAN TEMBALANG KOTA SEMARANG DENGAN METODE SWOT DAN QSP

<em>The catering service businesses in Tembalang District, Semarang City have experienced a decline sales due to Covid-19 and has fairly tight level of competition so that the requires business development strategy order survive be superior competitors. This research is qualitative descriptive study with data collection through interviews, questionnaires, observations. Data analysis used IFE matrix, EFE CPM, IE, SWOT, QSPM. The total weighted score matrix 2.875 2.978. Based on most Artanti Snack Catering 2.960. results IE shows position quadrant V (hold maintain) resulting strategy, namely market penetration product which then processed SWOT produces eight (8) alternative strategies. suitable based QSPM maintain quality TAS value 6.504</em>